News Release For Immediate Release Local Company Brings Power of Video to Everyday Email FISHERS, Ind.—Americans receive hundreds of emails each week but, most are never even opened. Some are just mundane chatter. And, many are outrageous offers from less-than-reputable sources. It’s enough to make preferred marketing messages from local businesses fall through the cracks. SPAM filters and email overload have made it difficult for the average, legitimate business to connect with their customers via email despite the fact that consumers are increasingly willing to receive opt-in (“permission-based”) emails. But, a new technology offered by one local company may change that. Video email from Telecom Networking adds a new dimension to the traditional, “flat” email and helps marketers cut through the clutter. “All businesses are looking to make better one-on-one connections with their current and potential clients,” says Jim Cross, President of Telecom Networking. “And, video email gives businesses that exciting opportunity with the addition of moving pictures and voice to the email message.” The streaming video technology used by video email is already a $2 billion a year business in the United States according to the Aberdeen Group. That figure is expected to top $12 billion in the next few years as the technology becomes more accepted by consumers and by businesses. More than half of executives surveyed indicated that they already spend 1-4 hours each week using streaming video. Marketers are getting the message. To date, use of video emails has been dominated by large bricks-and-mortar retail stores and online catalog companies. But, smaller, locally-based retailers and service companies are now beginning to tap into its potential. Telecom Networking partners with software provider Accelstream to bring the vibrant, easy-to-use system to area businesses. With their proprietary software, just about anyone can record, edit, upload, and deliver video messages to customers around the world. Messages are stored on a secure server and "streamed" to the viewers on demand. End users don’t have to install any software or download large video files. The playback screens, like the videos, are customizable for marketers to upload their company logos, written messages, contact information, and links to their Web sites. Video emails are expected to have hundreds of marketing applications, including:
“We knew Accelstream was on to something special the first time we saw the platform,” said Cross. “The quality and ease of use make it a small business marketer’s dream. And, as we now hear back from end users – who often replay each message 4-8 times – we know this is a technology whose time has really come.” Business marketers can find more information on the video email at www.telecomnetworking.net.
-30- |
